✅Module-01: Page Setup  
Setting Up a Facebook Pag
Optimizing Page Information for Business

✅Module-02: Facebook Business Manager
ADS Manager Setup (Personal Ad Account)
What is Facebook Business Manager & Why use it?
Adding a Page to Facebook Business Manager
Creating Ad Account & Setting Up Payment Methods

✅Module-03: Facebook Audiences & Remarketing
Facebook Ads Campaign Structure
Reach Vs. Impression
Creating Saved/Core Audience
Custom Audience for Retargeting
Lookalike Audience
Audience Narrowing & Exclusion
Perfect Audience Selection Using ChatGPT

✅Module-4: Landing Page Design Using WordPress
Building High-Converting Landing Pages

✅Module-05: Facebook Ads
Location & Age Targeting
Advanced+ Vs. Original Audience Targeting
Overview of Campaign Objectives
Daily Budget Vs. Lifetime Budget
A/B Testing & Audience Split
Ad Scheduling & Audience Fragmentation
Placement Optimization
Asset Customization in Facebook Ads

✅Module-06: Running Facebook Ads Live
Like Ads
Message Ads
Post Engagement & Video View Ads
Carousel Ads
Lead Generation Ads
Brand Awareness Ads
Traffic Ads

✅Module-07: Setup Tracking – Facebook Pixel & Conversion API
Understanding Facebook Pixel & Server-Side Tracking
Video Engagement Tracking

✅Module-08: Facebook Ads for E-Commerce
Introduction to Facebook Ads for E-Commerce
Setting Up Facebook Shop
Facebook Dynamic Ads for E-Commerce
Catalogs, Feeds & Dynamic Ads

✅Module-09: Facebook Ads Sales Funnel
Understanding Sales Funnel
What is a Facebook Ads Funnel?
Stages of a Facebook Ads Funnel
Content Strategy for Each Funnel Stage

✅Module-10: Facebook Ads Optimization, Reporting & ROI
Audience Insights
Ad Relevance Optimization Techniques
Location & Device Optimization
Age Group-Based Optimization
Bid & Budget Optimization

✅Module-11: Landing Page Design Using WordPress
Building High-Converting Landing Pages

✅Module-12: Running Sales & Website Conversion Ads
How to Run Effective Sales Ads
Website Conversion Ads Guidelines